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What Is CBO? | Understand The Facebook CBO Guide 2021 | Facebook Campaign Budget Optimization (CBO) 2021  Hi there. 0In this lecture, we are going to talk about CBO, which stands for campaign budget optimization. In order to understand the CBO. Let's take.  Facebook decided to introduce this new feature.  I look about how it works before Facebook decided to introduce this new feature. So in 2017 and before advertisers chose the objective off the campaign as the campaign level and they assigned the budget for each at set. Let's say, you want to Send a Product. You Create a Campaign with Conversions as Objective.  Your target audience is located in three countries, USA, France and India.  So You Create Three AdsSets. The first Target USA The second to  Target France and The third to Target India. and you need to assign a budget for each adset. Let's assign $20 per day for the 1st one $15 per day for the 2nd one and $5 per day for the 3rd one In this configuration, you hav