Facebook Ads Campaigns and How they are Structured Hi there. And welcome to this lecture. To master Facebook as, and to really be able to use it to scale your business and to take it to the next level, you should first understand what our Facebook ads campaigns and how they are structured. A Facebook s campaign is divided over three Levels. In this lecture, I will walk you through these three levels and explain to you with the options you can control at each level. The three levers are the Campaign ,the Ad Set level and ad level. Each campaign can contain different Ad Set, and each Ad Set could contain multiple ads. When you go to ads manager and you proceed into creating your first at Facebook books step by step through creating your campaign first, you're except next. Then you'd ads at the Campaign Level . We have to choose our Marketing Objectives. We have to explain to Facebook. What exactly do we won't do? We want to Reach more people. Do we need to do some Brand