Facebook Ads Campaigns and How they are Structured
Hi there. And welcome to this lecture. To master Facebook as, and to really be able to use it to scale your business and to take it to the next level, you should first understand what our Facebook ads campaigns and how they are structured.
A Facebook s campaign is divided over three Levels.
In this lecture, I will walk you through these three levels and explain to you with the options you can control at each level. The three levers are the Campaign ,the Ad Set level and ad level. Each campaign can contain different Ad Set, and each Ad Set could contain multiple ads.
When you go to ads manager and you proceed into creating your first at Facebook books step by step through creating your campaign first, you're except next.
Then you'd ads at the Campaign Level. We have to choose our Marketing Objectives.
We have to explain to Facebook. What exactly do we won't do?
- We want to Reach more people.
- Do we need to do some Brand Awareness.
- Do we want to get more Traffic to our website, or do we want to do the Leads Generation or maybe have Conversions simple through this massive class.
We will dig deeper in each one off these objectives, and you will explain to you which one you should choose to get maximum results for your business.
But for now, we are only going to introduce you to the different campaigns. So let's get back to the exact level at this 11. You choose the schedule off your head when it starts, and when it ends, the audience you want to target and the ad placement, let's say I want to target people in France and people in U.S.A.
And I'm not sure which location will work best for me. I can create two separate at sets, and I tell Facebook to target people in France and the first asset and people in USA in the second at set in this way, I will be able to be in control.
How is that?
Let me show you when I start running my ads. And if I see that friends at Set is working better, I can't keep it running while I can shut down the U.S. A one or try to optimize it. Also another example. If I have a certain doubt that people having a hobby will be more interested in my product than people having an iPhone.
Then I will create different at sets, each one targeting people, having a specific phone and see which one converts better and then shut down or optimize the 2nd 1 Personally, I prefer creating multiple at sets in order to have more control and to see which one is performing better than others and skated after we have seen the 2nd 11 which is the exact level, will move to the third level, the ad level. At this level, we will choose everything related to our the copy, the images that fill you and dealings and everything.
You can also put different ads under the same at sets, which is something I personally prefer not to do. I prefer toe only put one ad under each, except in this case, all the budget will go through this ad and I can really measure its performance because if I put two ads under one at Set, then Facebook will assign the budget that will go to each and I really don't like this, So if I want to test two adds to see which one is better, I create to add sets, and I put one ad for each excess and then I start testing. I know a lot of you might be asking, but at which stage do we precise? The budget that we will spend here? Is the oil off the famous TV Oh, which stands for campaign budget optimization.
Woods will be the topic off the X lectures. This structure is only meant to give you a quick introduction into Facebook ads campaigns. So if you felt anything unclear or blurred, please do not worry because on the coming lectures we are going to dig deeper into the different Facebook ATS campaigns levels. And we are going to reveal to you the best practices you should use in order to scale your business and make more profit. So stay tuned with us and let's meet in the next lecture.
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